This book presents a new way of thinking about how to approach your career journey. Rather than helping you choose a specific career, it reframes the problem of career choice in ways that make your thought process easier and the action steps you should take more obvious. The lessons in this book challenge traditional ideas we’ve been taught about careers. Each chapter contains exercises for you to perform, the results of which inform your decision making process and provide more clarity on career-related issues. Armen has worked in the field of business intelligence over 20 years in multiple industries including internet commerce, telecommunications, health care, real estate and gaming. Corporate executives at the highest levels have turned to him for data-driven insight. He has learned much about how these executives think, operate and succeed in business and in their careers and shares these insights in this book. He speaks Spanish, Italian, and French, and can be found most weekends getting his groove on at the local roller skating rink.